‍Doing something because it worked before — or because your competitors are doing it — is logical and rational, but human behavior is seldom logical or rational, it’s emotional. When our brains have processed something before, they tune it out. But when we do something different, unconventional, even subversive — something that contrasts what everyone else is doing — our brains can’t help but notice. Creativity is all about finding new ways to communicate familiar ideas and concepts. It's about learning from the data, then running the other way.

If you're an organization genuinely trying to create awareness and action, creativity is your best shot — and so is Coin. What's already been done has already been done, and what worked in the past is no indicator it'll work again — in fact, it might be the best indicator that it won't work again.

Coin Creative was founded in 2020 by a copywriter/behavioralist (Erick) and an artist/illustrator (Abbie), and in just four years, this little pandemic baby has racked up more than 250 Telly, ADDY, and AMA awards, including the big ones — three Special Judges Distinctions, a Best in Show, a People's Choice, and even a MOSAIC award for our efforts supporting the creative community through internships and shadowing programs, 1:1 mentorship, and more accessible networking. We're the region's most award-winning creative agency since 2020, and we're growing, modestly and thoughtfully, through highly creative work, meaningful communication, and ethical contracts with our clients, vendors, subcontractors, and even other agencies.

We’ve created digital and social content for a healthcare provider in Africa, launched a new book for an author in Paris, built websites for tech companies in San Francisco and New York, helped one of the largest home-builders in the U.S. with their government relations, rebranded a software company, built UI elements for a point-of-sale system, named a healthcare company, illustrated comics for a nationally-regarded magazine, designed publications for world-renowned researchers in D.C., opened a coffee shop in Arkansas, created playing cards for one of the nation's largest personnel companies, and built brand systems and campaigns for museums, waterparks, law firms, bands, restaurants, and more. All in, our work has helped clients in 11 U.S. states and Washington D.C., six Canadian cities, and countries in Europe, Central America, and Africa.

There's so much we're proud of, yet we're still just getting started.

Hell, we don't even have a website yet.

Cheers.

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Abbie Sears & Erick Worrell
Co-Founders, Coin Creative