AMA's 2025–2026 Agency of the Year, Coin is the region's most award-winning creative studio since its founding in 2020, with more than 300 AMA, AAF, WWA, and Telly awards, including Best in Show, People's Choice, Leading Edge, and multiple Special Judges distinctions.
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Coin is one of just a handful of agencies with a real, deliberate, and research-driven process for naming. Thanks for the guidance, Rob Meyerson, we'll take it from here.
Coin build brands that get noticed, solve problems, and feel more robust and alive than any cheap logo or tagline ever could. Come on, we're illustrators, designers, and writers over here — branding is where we thrive.
We didn't start our own agency because it's comfy and stable. Your livelihood is our livelihood. We operate like your outsourced Chief Creative Officers, here to advise, create, manage, and make great stuff because we want to eat and this is how we pay for food.
Hi, we're Coin. We were co-founded in 2020 by illustrator and designer Abbie Sears, and copywriter and behavioralist Erick Worrell. The two serve as equal partners — two sides of the same coin. We mixed and matched other jobs, agency gigs, and freelance work to get through the pandemic and grow our portfolio, and we went full-time Coin in mid-2023. The team has grown to include Christina Wilkerson, CFO, and Madi Howe, Art Director.
We focus on clients, ideas, and projects that leverage creativity to make people feel good things — inspired, motivated, enlightened, entertained, excited, cared for, connected, safe, secure, and supported. For that reason, we don't typically engage with religious or right-leaning political groups (who tend to focus on the opposite of those traits), nor state agencies who historically promote uninspired work, cause burnout, take forever to pay their bills, and make decisions by committee. We don't typically participate in publicly-solicited RFPs, either, as they frequently reward back-room relationships and internal politics over merit.
Most clients hire us for branding or a specific creative need, then hire us again or request a retainer agreement because they want us in the room earlier in the decision-making process to advise, offer input, and take ownership in it with them, and to help on more and more creative.
Doing something because it worked before — or because your competitors are doing it — is a great way to get paid for doing nothing. When we've seen the same thing too many times — even if it was good! — we tune it out. A creative studio should inspire you and push you to do find new ways to tell your story, share your products, and connect with your audience. Use the data to see where everybody else is positioned, then run the other way. What worked in the past is no indicator it'll work again — in fact, it might be the best indicator that it won't.
The point of subversive creative isn't to be ridiculous or risky, it's to get noticed. That doesn't mean to default to silliness, snark, or shock, it means to look for an unexpected and authentic lens through which to frame your story. It's also to make people feel things, frankly. Who wants to go through another :30 of life on autopilot? Laugh. Smile. Cry. Reflect. Feel something. Creative is an art form, even when it exists just to sell a product.
If you're looking for something impactful, meaningful, and yes, a little unhinged, but like, in a good way, just Insert Coin.
Coin has no specialty, no service area, and no area of focus. Quite the opposite, in fact: We crave chaos and variety, and you should, too. Working with a niche agency means your work is going to look an awful lot like someone else's work in another market, which sounds fab if you want to be hotel #17, nonprofit #34, or mambo #5, but we're pretty sure you don't. If you want something that strikes contrast, gets noticed, and leaves your peers racing to catch up to you, you found us. Our work extends across industries, organization types, sizes, shapes, and locations.
Clients we've served include:
101C, 405 CENTER, 7-ELEVEN, ADVANTAGE BANK, ALLCLEARED, ACLU, ALLIED ARTS, AMERICAN BIBLE SOCIETY, AMERICAN ENERGY PARTNERS, AMERICAN MARKETING ASSOCIATION, AMSHOT, APEX REHABILITATION, ANTHONY HASKINS, ARMSTRONG AUDITORIUM, ASCENT RESOURCES, ASGARDIAN LANGUAGE PROJECT, A-TEAM FINANCIAL, BAKER HUGHES GE, BISHOP MCGUINNESS, BLUE MOUNTAIN ENERGY, BOB MOORE AUTO GROUP, BRINK MODEL MANAGEMENT, BULLSEYE, BUNKER CLUB, CALM WATERS, CAPITOL HILL FLORIST, CATHOLIC CHARITIES, CHESAPEAKE ENERGY, CITY OF BROKEN ARROW, C-STAR, CURBSIDE CHRONICLE, CHARITY:WATER, CHICKASAW COMMUNITY BANK, THE CHICKASAW NATION, THE CHOCTAW NATION, CHIDO, CHRISTIANSEN LAW GROUP, CHRISTOPHER WRAY PRODUCTIONS, CITIZEN POTAWATOMI NATION, CITY & STATE, CITY CREDIT UNION, CITY OF OKC, CIVIC CENTER MUSIC HALL, CMP CORP, COFFEE GALLERY, COMMISSIONERS OF THE LAND OFFICE, CONNER & WINTERS LAWFIRM, THE CONTAINER STORE, CONTEMPORARY FAMILY DENTISTRY, CROWE & DUNLEVY LAWFIRM, CURVEBALL KITCHEN, DARO DATAWORKS, DEVON ENERGY, DIVE BAR, DOCK SHOP, DOOPL DPC, EDMOND PUBLIC SCHOOLS, EIGHTTWENTY SOLAR, EMBARK, EMILY SPEZZATTI, ENERGY FC, ENLINK MIDSTREAM, ENTERPRET, EPISCOPAL DIOCESE OF OKLAHOMA, ERIN BREWER, EXAERIS CLIMATE TECHNOLOGIES, EXENCIAL WEALTH ADVISORS, EXPRESS EMPLOYMENT PROFESSIONALS, FACTOR 110, FELLERS SNIDER LAWFIRM, FIELD STUDY CLOTHING, FIREHAWK AEROSPACE, FIRST NATIONAL BANK OF PARAGOULD, FIRST PHYSICIANS CAPITAL GROUP, FLOGISTIX ENERGY SOLUTIONS, FOREFRONT COLLEGIATE MINISTRY, FOREWORD CONSULTING, THE FOUNDATION FOR OCCC, FRONTLINE CHURCH, FROSTY FLAMINGO, FUNK COMPANIES, GARDNER ARCHITECTS, GOGO CANNA, GUERNSEY, HAPPY LITTLE TREES, HARTZOG-CASON-CONGER-NEVILLE LAWFIRM, HASKELL-LEMON CONSTRUCTION, HEARTLAND PAYMENT SYSTEMS, HOGAN TAYLOR, HOLLADAY CHILTON & ERWIN LAWFIRM, HOMELESS ALLIANCE, HUMMEL LAW, HONESTLY: YOUTH SEXUAL HEALTH, I2E, THE INN AT LAKE JOSEPH, JACK RABBIT, JAMES GREY HOMES, JANUARY ADVISORS, JA OILFIELD, JAX12 HOLDINGS, JUNIOR LEAGUE, KALO, KAYA ASIAN STREET FOOD, KEMP MUSIK, LETTER10 DESIGN, LIFESHARE, LIPPERT BROS CONSTRUCTION, LIVING FAITH DISCIPLESHIP MINISTRIES, MADE IN OKLAHOMA, MAKE-A-WISH FOUNDATION, MALIBU OKIE, MARKET 56, MASON REALTY INVESTMENTS, MERCHANT INTEGRITY GROUP, MERCY SHIPS, MONSTRESS, MOORE HOLDINGS, MOTIVE, MUSCULAR DYSTROPHY ASSOCIATION, MUSEUM OF OSTEOLOGY, MUSUBI MAN, MYRIAD BOTANICAL GARDENS, NATIONAL EDUCATION ASSOCIATION, NATIONAL SADDLERY, NORMAN MUSIC FESTIVAL, NUMBERS POS, NORTHWESTERN OKLAHOMA STATE UNIVERSITY, OKANA CANDY CO, OKANARAMA! ARCADE, OKANA RESORT & INDOOR WATERPARK, OKASIS, OKLAHOMA AGRITOURISM, OKLAHOMA CONTEMPORARY ARTS CENTER, OKC BALLET, OKC COMMUNITY COLLEGE, OKC UNIVERSITY, OKC MUSEUM OF ART, OK DEPT OF MENTAL HEALTH, OK HEART HOSPITAL, OK TEACHERS RETIREMENT SYSTEM, OK VISUAL ARTS COALITION, OMO, ONEGAS, THE ONIE PROJECT, OREGON LAW FOUNDATION, PATRONS BANK, PAYCOM, PEAK MEDIA, PERIODOKC, PEW RESEARCH CENTER, PIE LAB, PLAINS VENTURES, PLAZA DISTRICT, POSITIVE TOMORROWS, PRAIRIE SURF STUDIOS, PRAX FILMS, PYRAMID GLOBAL, RAINS & SONS TRUCKING, RAUSCH COLEMAN HOMES, REMERGE, RESTORATION STATION, RIGHTFIBER, RISE CONCEPTS, RITTER COMMUNICATIONS, RREAF HOLDINGS, RUDY CONSTRUCTION, RUNWAY, SAVE THE CHILDREN, SEVENTYSEVEN ENERGY, SCISSORTAIL PARK, SHORTCUT SOFTWARE, SHOTSTAT, SHRINERS HOSPITALS FOR CHILDREN, SHUNIA, SKULLS UNLIMITED, SLIDERS, SMOKEHOUSE SOCIAL, SOONER STATE BANK, SOUTHERN GROUP OF STATE FORESTERS, THE SPA, SPRX, STANDARD ROOFING, TEXAS 2036, THRIVE INSURANCE, TRAVERSE MIDSTREAM, TRUE SKY CREDIT UNION, TRUST WOMEN, TWINKLE APOTHECARY, UNION PARK CONSULTING, VINCIT CONSTRUCTORS, VISIT NORMAN, VYVE BROADBAND, WARWICK INVESTMENT GROUP, WATERBYRD CHICKEN SHACK, WATERMARK BANK, THE WELL, THE WHEELHOUSE, WHEN THE CLOCK STRIKES, WHISKEY MYERS, WHALEN COMPANY, WHYHR, WIGGY COTTON
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